Londoncentral / Front Cover,London,U.K.

Filling a gap in the UK market, Londoncentral was launched alongside the hugely successful Londonedge to cater to a more urban, streetwear but still youth culture market. In short, whilst Londonedge represents the’ dark side' Londoncentral covers the skate, hip hop, surf, hippy, street end of the youth market. From the essential hoodies and t's to the ever baggy jeans and combats through to hats, footwear, scarves, jewellery and bags, the merchandise at Londoncentral happily fills the rails and shelves of 1,000's of youth clothing retailers around the world every season. In addition to Londoncentral comes London Front Cover which is a sub division still catering to the urban streetwear but with a more 'grown up/sophisticated' slant. More skirts, floral prints, prettiness and glamour than is general seen in typical Londoncentral litter the gangways of 'Front Cover'.